Author
Alice Cui leads go-to-market and partnerships at Nile, the marketplace where AI agents discover, evaluate, and buy from real merchants. She writes about agentic commerce from the merchant side.
Agentic commerce is commerce where AI agents help shoppers discover, compare, decide, and sometimes buy. This guide covers how it works, the 2026 protocol stack (UCP, ACP, MCP, AP2), what AI agents need from product pages and feeds, how to measure AI visibility, and a 30/60/90 day plan for merchants.
Agentic commerce is not a chatbot on your website. It is a new channel, like search, marketplaces, or social, with its own rules for how products get discovered, evaluated, and recommended. The merchants who win will be the ones whose products agents can retrieve, understand, and trust.